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The information scent of links

When looking at links on a web page, how do you decide which one will take you closer to your goal? You’ll choose the one with the highest information scent – the link with relevant terms and context that you think…

Do people use related links?

Rethinking related links Gov.uk have been looking at how often people use ‘related links’ areas on their website. It seems that they are not as popular as you might think. But looking at the analytics, just 0.5% of…