Search by author: Duncan Stephen

Duncan Stephen

Assumptions about mobile users

UX myth: Mobile users are distracted The rise of mobile has also given rise to myths about how people use it. The idea that mobile users are more distracted than users of any other devices does not hold water. For this…

Bugs and user experience

Fixing bugs — the next ‘big thing’ in e-commerce? I was surprised by some of the findings in this report from the Baymard Institute about bugs in e-commerce systems. We all know how damaging a buggy system can be. But…

Creating great microcopy

Interface writing: Code for humans Microcopy, or interface writing as Nicole Fenton calls it, is the small bits of text that make a user interface – the text used in buttons, notifications, links and so on. This is…

Accessibility for documents

Creating accessible PDFs We are trying to move towards a standardised way of presenting PDFs. While most (if not all) web content and forms would ideally be published as HTML, sometimes we have to use Microsoft Word or…

Why online is different to print

The key difference between online and print publishing Gerry McGovern highlights why creating web content requires a totally different mindset to how we are used to creating for print. …in a print world you rarely have…

University marketing mistakes

Five toe-curling blunders from university marketing teams It can be easy to get things wrong in university marketing schemes. From dodgy acronyms to risqué hashtags, this article looks at five real-life examples of…

Is a website worth £60m?

B&Q’s new £60m responsive website reviewed Unfortunately, getting digital right is not cheap or easy. B&Q have just spent £60m on their new website, along with an upgrade of backend systems. As this article from…

Trends in search for universities

Google reveals most searched-for universities It is important for us to keep an eye on trends across the sector. The digital era is a disruptive one that has changed and even threatened some industries forever: music,…

Consistency, not uniformity

Being consistent, not uniform This is a good explanation of the concept behind a common look and feel such as what we are currently developing. It is not about reducing the amount of flexibility or giving every page…