Clicks don’t really matter
Over the last few months I’ve received several requests to track the number of clicks it takes a user to complete a task to determine the “improved” usability of a website.
Search by tag: usability
Plain English for the web
When writing for the web, use plain English to make your content easy to read by all users. Plain English will also help your page rank higher in search engine results.
New School websites usability findings
Two weeks ago I conducted usability testing on the design for the new School websites on behalf of the Business Transformation Board who are running the Academic School Websites project. This project seeks to update…
Why to avoid marketese on the web
Marketese is a writing style which favours promotional, self-congratulatory and boastful language over technical and objective wording. At the University of St Andrews, we aim to avoid using marketese on the web at all…
Online search usability testing findings
Over the summer, usability testing was conducted on the University’s search tool. The main purpose of the test was to set a benchmark and find out how users interacted with the current search system, which will shortly…
Take our survey!
We’ve created a survey to find out why people use the current research webpages and what they like and dislike about that experience. Anyone who enters could win a £30 Amazon voucher for taking part! The survey will…
Study at St Andrews: usability results
As part of the external website project, we are reconfiguring the current Study at St Andrews section to improve the prospective student’s experience. Digicomms recently conducted testing specifically to determine the…
Usability testing around the University
The digital communications team has been conducting usability testing since 2015. Usability testing allows us to evaluate the design of a webpage, or more specifically, a particular process such as signing up for a…
Prospective student information: usability testing and results
As part of the external website project we are retiring the Study at St Andrews section of the website and moving its content into either Subjects or Prospective students. Certain information will now live under…
Common content mistakes and how to fix them
Part of the work done by members of digicomms is ensure all content on the University’s website meets digital standards. In particular, any text on the website or in print materials must meet the University’s house…