Search by tag: usability

Heatmap showing scroll depth of a web page

How we are using Hotjar to improve our web pages

We have been actively using Hotjar for the past six months to record heatmap data and discover new insights into how our web pages are being used. This article explains how we are currently using the tool, what updates…

Child choosing a drink

Six steps to overcome online indecision

How do we make it easier for users of the University website to find the right link, the right information they need? The current landing pages for current staff and current students provide a plethora of choices –…

Example cue asking if user is interested in a course

Using cues.ai to inform decision making

We have been using software called cues.ai from a company called Twenty Thousand Leagues, since April this year. When students view a course page, the software prompts students with a question ‘are you interested in…

Mouse pointer on green background

Clicks don’t really matter

Over the last few months I’ve received several requests to track the number of clicks it takes a user to complete a task to determine the “improved” usability of a website.

Title "Plain English" over Scrabble block letters

Plain English for the web

When writing for the web, use plain English to make your content easy to read by all users. Plain English will also help your page rank higher in search engine results.

The School of Chemistry homepage showing a man holding chemical equipment

New School websites usability findings

Two weeks ago I conducted usability testing on the design for the new School websites on behalf of the Business Transformation Board who are running the Academic School Websites project. This project seeks to update…

A computer logo over jumbled text with a slash through it

Why to avoid marketese on the web

Marketese is a writing style which favours promotional, self-congratulatory and boastful language over technical and objective wording. At the University of St Andrews, we aim to avoid using marketese on the web at all…