And it was all yellow: what the design of Vox and BuzzFeed tells us about trusting content Colour is very tricky to get right. It is not just about choosing colours that are visually appealing. They have to be…
Finding the things we don’t search for Here is an interesting angle on search engine optimisation – people don’t always search for what they want. And they don’t always like to see what they search for. We have found…
Asking for a date of birth Designing forms is difficult. Often what is best on desktop is a very bad solution on mobile. Sometimes the research we have about form design is conflicting. So I am always interested to…
We had intended on writing an article about the design process for the Study at St Andrews website. Sadly, there is this thing called proper work, and we haven’t had the time to do it. Today I began cleaning up the…
The optimal length for video marketing content? As short as possible This article looks at various different types of video and assesses what is the optimal length for a video. Generally speaking, shorter is better –…
From Google Ventures: 5 rules for writing great interface copy We have been talking recently about content design, the idea that content is not merely written; it needs to be crafted. (The Government Digital Service…
Side drawer navigation could be costing you half your user engagement The side drawer navigation menu is similar in function to the hamburger menu, as used on the Study at St Andrews website. The side drawer /…
This blogger found Upworthy-style headlines very annoying. You’ll find his response utterly plausible Upworthy-style (or you might think of them as BuzzFeed-style or simply clickbait) headlines are becoming…
UX myth #21: People can tell you what they want I have written and spoken before about the fact that we cannot always take users’ word for it when they tell us what they want from a website. What people say they want…
4 design patterns that violate back-button expectations One of the biggest usability faux-pas we can commit is “breaking” the back button. The back button is by far the most commonly used function of a web browser, and…